Effective and Ethical Strategies to Sell Your Services
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Chapter 1: Embracing Authentic Sales Practices
As a coach for small businesses, I frequently encounter a common concern among new entrepreneurs:
"I want to attract more clients, but I don’t want to come off as overly aggressive."
I completely understand! None of us wish to adopt a pushy or unpleasant sales approach. Here are three authentic and ethical strategies for selling your services:
Cultivate an Abundance Mindset.
When you feel pressured to secure a sale due to a lack of other opportunities, that urgency can be sensed by potential clients. Shift your perspective to recognize that there are numerous clients out there waiting for your help! If your service genuinely assists people (which I believe it does) and if you have a well-defined marketing strategy (you might need to refine this), then you will attract more opportunities. Instead of fixating on closing a single sale, focus on enhancing your marketing efforts to draw in the right clients who are eager to engage your services. Embracing the belief that there are plenty of people needing your assistance will help you stay calm during sales conversations.
Recognize Your Mission to Serve.
If you don’t address your clients' challenges, who will? Your competitors will step in! Picture visiting a doctor for a broken arm, and they hesitated to suggest necessary x-rays and treatment because they didn’t want to be perceived as "pushy." I’ve never encountered a doctor reluctant to promote their services! They understand their role in helping patients overcome issues, and you should too. Every service-based business owner I know is driven by a desire to help their clients succeed. However, you can't assist them unless you actively present your offerings. Clients won’t be inclined to purchase your solutions unless you engage them in a conversation about the value you provide and confidently make your offer.
Establish a Clear Sales Framework.
Guide your potential clients through a well-defined process. From the outset, communicate that there’s no obligation to purchase. Be ready to discuss your guarantees and refund policies, and don’t shy away from making your offer. Often, leads approach with a defensive mindset, bracing themselves for a hard sell. There’s no need for high-pressure tactics or lengthy contracts. If they seek your assistance, you are there for them! Develop a systematic approach that takes them from the initial contact to a sale. A structured sales process will ease the tension for both you and your prospective clients. Start with a brief discovery call, then transition them into a complimentary or low-cost introductory session. Allow them to experience your value without significant commitment. If they recognize the worth of your services and have a chance to connect with you, closing the sale will be a natural next step!
As a service provider, trust that there are numerous individuals who need your help, embrace your calling to assist them, and implement a sales process that alleviates stress for you and your soon-to-be clients!
The first video titled Three Authentic Strategies To Sell Your Services WAY More Easily offers insights into adopting a genuine sales approach that aligns with your values.
Chapter 2: Selling Strategies for Invisible Services
The second video titled Selling The Invisible: The 5 Best Ways To Sell Your Services discusses effective techniques for marketing services that may not have a physical form.
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Kathleen, Business Coach with The Fearless Climb
A Fearless Climber is a dedicated visionary whose intention is to uplift others. They take bold steps to empower individuals through inspiration and opportunities, serving as a guiding leader who embodies love, respect, grace, and hope.
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